The 90-Day Protocol

What it is

The report named the disease: 95% of corporate AI transformations returned zero measurable P&L impact, because the tools could never absorb how the company actually works. This field guide is the cure, run on a calendar. It is the operating playbook for the ninety days that move a leader's AI work off the base rate: diagnose the Stack, fix the red layer, then turn on the multiplier, in that order, every quarter.

Eighteen pages of editorial long-form: a phase per spread (Diagnose, Fix the base, Compound), the six moves expanded one at a time with worked examples (Buy, Aim, Clean, Keep, Redeploy, Cancel), the Stack as the operating model, the three traps, an honest scoreboard, and a fillable week-by-week calendar. Every figure traces to a cited source; no universal ROI is claimed.

What’s inside

• 01Why a protocol beats a pilotThe learning gap, the 95%, and the 58% lost to work about work, and why the order is arithmetic.
• 02The three phasesDiagnose (days 1–30), Fix the base (31–60), Compound (61–90), each with its goal, moves, and exit test.
• 03The six moves, expandedBuy, Aim, Clean, Keep, Redeploy, Cancel: what each is, when it lands, and a worked example.
• 04The traps and the scoreboardSpeed without direction, literacy as paperwork, ROI theatre, and the three things to measure, never a universal ROI.
• 05The 90-day calendarTwelve weeks, week by week, with fillable checkboxes you print and tick.

How to use it

1. Read it once (about twenty-five minutes), then run the ninety days in order, starting with the diagnosis.
2. Print the calendar page, score your Stack against the four bands, then run The Index for a measured read.